Introduction Welcome to Game Apparel! We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website or make a purchase from us.

Information We Collect

1. Personal Information: We collect information that can be used to identify you, such as your name, email address, mailing address, phone number, and payment information when you place an order or create an account on our website.
2. Non-Personal Information: We collect non-personal information about your interactions with our website, such as your browser type, IP address, and browsing history.

How We Use Your Information

1. To Process Transactions: We use your personal information to process and fulfill your orders, including shipping and handling, and to communicate with you about your order.
2. To Improve Our Services: We use non-personal information to analyze trends, administer the site, track user movements, and gather broad demographic information for aggregate use.
3. Marketing and Communications: With your consent, we may use your personal information to send you promotional materials and updates about our products and services.

Information Sharing and Disclosure

1. Third-Party Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, shipping, and marketing.
2. Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.
3. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new owner.

Detailed Information on Third-Party Data Sharing

At Game Apparel, we work with several third-party service providers to help us deliver high-quality products and services to our customers. Below is a detailed list of third-party services with whom we share data and the purposes for such sharing:

1. Payment Processors
• Providers: Shopify, PayPal, Authorize.net, and other payment gateways.
• Purpose: To process your payment transactions securely and efficiently.
2. Shipping and Fulfillment
• Providers: FedEx, UPS, USPS, and other shipping companies.
• Purpose: To handle the shipping and delivery of your orders.
3. Marketing and Advertising
• Providers: Google Analytics, Facebook Ads, Constant Contact, and other marketing platforms.
• Purpose: To send you promotional materials, analyze website traffic, and provide targeted advertising.
4. Customer Support
• Providers: Zendesk, LiveChat, Apparel Business Systems and other customer service platforms.
• Purpose: To assist with customer inquiries, manage support tickets, and improve customer service.
5. IT and Security Services
• Providers: Cloudflare, Amazon Web Services (AWS), and other IT service providers.
• Purpose: To protect our website from security threats, manage our servers, and ensure data integrity.
6. Data Analytics
• Providers: Google Analytics, Criteo, and other analytics platforms.
• Purpose: To gather and analyze data on user behavior, website performance, and market trends.

Data Sharing Principles

1. Data Minimization: We only share the necessary amount of personal information required for the third party to perform their specific service.
2. Contractual Safeguards: All third-party service providers are contractually obligated to protect your data and use it only for the specified purposes.
3. Regular Audits: We conduct regular audits of our third-party service providers to ensure compliance with our privacy standards and relevant data protection laws.

Opt-Out and Consent

You have the right to opt out of certain data-sharing activities. For example, you can opt out of marketing communications by following the unsubscribe instructions in our emails. For other data-sharing concerns, please contact us directly, and we will accommodate your requests as much as possible while complying with legal and contractual obligations.

Data Security We implement a variety of security measures to maintain the safety of your personal information. These measures include encryption, firewalls, and secure socket layer (SSL) technology to protect your data during transmission.

Comprehensive Cookie Policy

Introduction Game Apparel uses cookies and similar tracking technologies to enhance your experience on our website. This Cookie Policy explains what cookies are, the types of cookies we use, their purposes, and how you can manage your cookie preferences.

What Are Cookies? Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website recognize your device and store information about your preferences or past actions.

Types of Cookies We Use

1. Essential Cookies
• Purpose: These cookies are necessary for the website to function properly. They enable basic functions such as page navigation and access to secure areas of the website.
• Example: Session cookies that keep you logged in during your visit.
2. Performance Cookies
• Purpose: These cookies collect information about how visitors use our website, such as which pages are visited most often and if they receive error messages from web pages. This helps us improve the performance and user experience of our site.
• Example: Google Analytics cookies.
3. Functionality Cookies
• Purpose: These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalized features.
• Example: Cookies that remember your login details or preferences.
4. Targeting/Advertising Cookies
• Purpose: These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
• Example: Facebook Ads and Google AdWords cookies.
5. Social Media Cookies
• Purpose: These cookies are used to enable you to share pages and content that you find interesting on our website through third-party social networking and other websites.
• Example: Cookies set by social media platforms like Facebook, X, TikTok, and Instagram.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:

1. Browser Settings Most web browsers allow you to control cookies through their settings preferences. You can set your browser to block or alert you about these cookies, but some parts of the site may not work as intended if you do so. Here are links to cookie settings in major browsers:
• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari
2. Third-Party Tools You can also use third-party tools to manage cookies and tracking technologies. Tools like Ghostery and Your Online Choices provide options to opt-out of various tracking technologies.
3. Opt-Out Links Some advertising networks offer you a way to opt out of targeted advertising. You can find more information and opt-out options from these services:
• Network Advertising Initiative
• Digital Advertising Alliance
• European Interactive Digital Advertising Alliance

Changes to This Cookie Policy We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Cookie Policy on our website and updating the effective date at the top of this policy.

Your Rights and Choices

1. Access and Correction: You have the right to access and correct your personal information held by us.
2. Opt-Out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in our emails or contacting us directly.
3. Data Deletion: You can request the deletion of your personal information, subject to certain exceptions such as compliance with legal obligations.

Children's Privacy Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records.

Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the effective date at the top of this policy.

Contact Us If you have any questions about this Privacy Policy or our data practices, please contact us at:

Game Sportswear Ltd
1401 Front Street
Yorktown Heights NY, 10598 USA
Email: info@game-apparel.com
Phone: (914) 962-1701

Effective Date: July 1, 2025

Thank you for trusting Game Apparel with your personal information. We are committed to ensuring your privacy and safeguarding your data.